Tag Archive: experience

Assumptions

Assume, assumed, assumption – words that fly in the face of “clarity” of message. Lets start with a dictionary definition for assume – (Merriam-Webster) 1 a : to take up or in : receive b : to take into partnership, employment, or use2 a : to take to or upon oneself : undertake <assume responsibility> b :…

Demo staff – techheads or actors?

I have had many a discussion with people regarding the skill level of demonstration staff. Is it enough to have a basic understanding of your product or do you need to be an expert? Do you sell via smoke and mirrors or can you answer any and all questions? I remain a little vexed by…