Demo staff – techheads or actors?

I have had many a discussion with people regarding the skill level of demonstration staff. Is it enough to have a basic understanding of your product or do you need to be an expert? Do you sell via smoke and mirrors or can you answer any and all questions? I remain a little vexed by…

Presentations and authority

Having arrived home from Canada and the US I have some observations that have relevance to our roles as presenters. Lets start with image. Background data: As part of the trip I had to transit through New Zealand and change aircraft in Auckland. I noticed that the airport security staff (likely part of the Ministry…

Retail Trade Show – Melbourne Australia

Today I visited the Retail Show with two purposes in mind. Firstly to see the new technologies available and secondly to see how the staff on the stands delivered their messages. Objective one – I saw some quite promising new technologies and a pile of the same stuff. Lots of POS systems, shelving, labelling, flooring,…

Welcome from the demoguy

My aim, with this blog, is to share some tips and techniques that you can use to enhance your presentation skills particularly, but not exclusively, in relation to software and other product presentations. Let me start with a comment about clarity. Clarity is the key to your presentations. I have listened to many presentations that…