Category Archives: Techniques

Words…

This post is brought to you by the words … “Exclusive” and “Technology”. I like words and I like to use words appropriately. I also listen to the words that others use and ponder why particular words are used. This research then leads to you hearing or seeing that word everywhere. (Look up R.A.S. with…

Confused buyers never buy

So you have a great product. It is incredibly flexible. It has many uses and you are intent on showing your audience every one of them…but no one seems to want to buy. Tip: Confused buyers never buy Here are the facts: buyers can be simple folk who are looking for a simple solution to…

Presentation mistake #1

There you are in the audience at a business presentation and the speaker is about to start. What are you thinking? Are you wondering if the topic will be of interest? Are you wondering if the speaker will be interesting? Are you wondering if you can get a copy of their presentation? Are you wondering…

How effective is your presentation support material?

You probably use Powerpoint as part of your presentations. Most people do and I use it too (as well as Keynote on my Mac). Firstly some history…did you know that PowerPoint was originally known as Presenter and was developed in 1984 for use on the Macintosh? Microsoft purchased the company that developed the application in…

Assumptions

Assume, assumed, assumption – words that fly in the face of “clarity” of message. Lets start with a dictionary definition for assume – (Merriam-Webster) 1 a : to take up or in : receive b : to take into partnership, employment, or use2 a : to take to or upon oneself : undertake <assume responsibility> b :…

Demo staff – techheads or actors?

I have had many a discussion with people regarding the skill level of demonstration staff. Is it enough to have a basic understanding of your product or do you need to be an expert? Do you sell via smoke and mirrors or can you answer any and all questions? I remain a little vexed by…